#Neue haas unica elegant full

Not only was he a published author and poet who cameВ toВ manage the composing room floor, but he also was the founding editor ofВ theВ Typographic Advertiser, M&SJвЂ™s house organ. Kellar was named after the multi-talented Thomas MacKellar (1812-99), associate ownerВ ofВ one of the nineteenth-century leading American type foundries: MacKellar, SmithsВ andВ Jordan (MS&J).

#Neue haas unica elegant full

Granit definitively aims at top league whimsical titling players with its full set of 230+ ligatures to create dynamic, expressive headlines.

This fragile tension between stone-harshness and hand-finesse is even more palpable in GranitвЂ™s italic: with a slightly-more-condensed width, it oscillates between mechanical slant and calligraphic forms вЂ“ additionally offering alternate characters for designers to play with. Granit inherits its distinctive personality from aВ very specific stencil-like feature often found on letters such as вЂњaвЂќ, вЂњgвЂќ, вЂњnвЂќ, вЂњrвЂќ, вЂњyвЂќвЂ¦ While giving us a glimpse at the by-gone charm of traditional stone carving techniques, these subtleties empower GranitвЂ™s palette with a more eccentric and optimistic character that reinvigorate any composition. The proportions of its capitals вЂ“В loosely based on the monumental Roman modelsВ вЂ“ give it the austere вЂњgravitasвЂќ and graceful confidence of historical inscriptional letters while, onВ the other hand, its lowercases tend to be slightly more condensed, thus creating anВ unexpected contrast in text settings. Discreet and elegant in its contrast, Granit is a sharp serif typeface that speaks withВ refinement and achieves the perfect balance between gravity and delicacy.

Gleaning vernacular letterforms from the realm of 19th and 20th century headstones (including from the notorious PГЁre-Lachaise cemetery) as initial inspirations, Alex Chavot revisits these varied sources into a new display typeface with a modern sensibility. If life is movement, then rock вЂ“В with its atoms flying around like stars in cosmosВ вЂ“ is alive.вЂќ - Yvon Chouinard вЂњWe choose to believe that the granite is alive. Oh,В and -cherry on the cake-it also comes as aВ twoвЂ‘axis (weightВ and italic) variable font toВ give you full control over its designspace. Global branding, fashion, architecture, packagingвЂ¦ Practical Grotesk might just become your go-to asset to fulfill every need.

Ready to compete and prove itsВ manyВ qualities -from discrete footnotes to smashing billboards- Practical Grotesk isВ aВ utilitarian yet spirited typeface, not devoid of a certain warmth, andВ fully equipped withВ numerous key alternates, various figure sets, ligatures and case-sensitive forms (among other features) which definitely make it anВ indispensable ally forВ demanding contemporary design conditions. Firstly developed as a single regular style to embody and carry the identity of Apex, Practical Grotesk slowly grew into aВ comprehensive family of 10 weights (from hairline to black) andВ their italic counterparts to provide graphicВ designers with a solid and versatileВ sans-serif workhorse. Drawing influence from the superstars ofВ theВ last century (Akzidenz Grotesk, Folio, Neue Haas GroteskвЂ¦) as well as later, moreВ вЂњconfidentialвЂќ responses (Forma, UnicaвЂ¦), Practical Grotesk is an exercise in style, aВ love letter andВ aВ tribute toВ the legacy of Swiss typography.

Investigating the rational simplicity of mid-twentieth century modernism, Practical Grotesk is ApexвЂ™s take onВ theВ neo-grotesque genre.